Our Story

Remember That Rug?

The colorful one. The one with all the little roads and buildings printed on it. You'd spend an entire afternoon on your stomach, pushing a car along the yellow lines, not thinking about anything else. No screen involved. It was just nice to look at, and even nicer to disappear into.

We hadn't thought about it in years. Then, somewhere along the way, we started missing it. Not in a big dramatic way, just a small, specific thing: how colorful it was, how simple the whole idea was, how kids don't really get an hour like that anymore. Now it's a tablet before it's ever a rug.

So we started drawing. Not a redo of the vague, made-up little town from the original, though. This time we wanted it to be real. Actual streets. Actual landmarks. Somewhere a kid could recognize, not just imagine.

circa forever ago

It was just nice to look at, and even nicer to disappear into.

We picked Los Angeles to start. We'd spent time there before, and it's about as recognizable as a city gets: the pier, the observatory, the stadium. It felt like the right place to prove the idea before taking it anywhere else.

Give it to your own kid, or box it up for someone else's. Either way, it's not something that ends up forgotten in a bin by spring. It's colorful enough to actually want on the floor, and different enough from everything else in the room that lights up or beeps.

We're not a toy company. We just missed something simple, and figured a few other people might miss it too.

Los Angeles is where we started, mostly because it's a city almost anyone would recognize. More cities are coming, and more kinds of rugs too, not just maps.

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